[SOLVED] Where should I store my values that I want a player to retain through deaths?

I'm trying to store an ObjectValue inside the player that retains the value even if the player dies. If I put it in Backpack, the value resets. If I put it in the actual character, the value also resets on death. This also happens in PlayerGui. Where should I keep this value so it will not be reset on the player's death?

Or should I just update the value inside the character from the server every time the player dies?