Could someone explain why the surfaceGUI won't update?

This simple, short little block of code is supposed to basically update a big screen to correctly show details about a specific place. I get no errors in my output, and the print() command works just fine, but the screen doesn't update at all.

Asset = game:GetService("MarketplaceService"):GetProductInfo(script.LookUpID.Value)
itemThumbnail = script.Parent.Frame.ScrollingFrame.ImageLabel.Image
itemDescription = script.Parent.Frame.ScrollingFrame.itemDesc.Text
itemName = script.Parent.Frame.ScrollingFrame.itemName.Text
itemLastUpdate = script.Parent.Frame.ScrollingFrame.updateDate.Text
itemType = script.Parent.Frame.ScrollingFrame.typeID.Text

function updateScreen()
	itemThumbnail = "http://www.roblox.com/Thumbs/Asset.ashx?format=png&width=420&height=230&assetId="..script.LookUpID.Value
	itemDescription = Asset.Description
	itemName = Asset.Name
	itemLastUpdate = Asset.Updated
	print("Is it working?")
	print(Asset.Description)
end

game.Workspace.BUTTONBIG.ClickDetector.MouseClick:connect(updateScreen)

Edit: For due diligence I went ahead and added a new print() command to make sure that GetProductInfo() still works the way I thought it did, and that works, too.

You set the Asset once in your script if you want to update your GUI you also need to update the Asset ;P