How to change gui on everyone's screen?

Just iterate over the players. If the button is on a GUI then you will need to run the code on server since a client doesn't have knowledge of other players GUIs. You could use RemoteFunctions

Code on client:

script.Parent.TextButton.MouseButton1Click:connect(function()
	game.ReplicatedStorage.RemoteFunction:InvokeServer()
end)

Code on server:

game.ReplicatedStorage.RemoteFunction.OnServerInvoke = function(player, arg)
	for k, v in next, game.Players:GetPlayers() do
		v.PlayerGui.ScreenGui.Frame.BackgroundColor3 = BrickColor.Random().Color
	end
end