Billboard guy text isn't loading?

Hey I have this script inside another function, connected to the PlayerAdded event:

local gui = game.ServerStorage.RankGui
	player.CharacterAdded:Connect(function(character)
		local clone = gui:Clone()
		clone.Parent = character:WaitForChild("Head")
	end)

which works fine when I leave it like that. However, when I change it to this:

local gui = game.ServerStorage.RankGui
	player.CharacterAdded:Connect(function(character)
		local clone = gui:Clone()
		clone.TextLabel.Text = title.Value
		clone.Parent = character:WaitForChild("Head")
	end)

where title is a previously-defined string value, the billboard gui disappears. How can I fix this and have the text be the string value?

EDIT: I played around with the function a little and found out that this part of the script wasn't the issue. Here's the full script:

local dss = game:GetService("DataStoreService")
local DataStore = dss:GetDataStore("ElfLevels")

-- set up leaderstats
game.Players.PlayerAdded:Connect(function(player)
	local Leaderstats = Instance.new("Folder", player)
	Leaderstats.Name = "leaderstats"
	
	local Stat = Instance.new("Folder", player)
	Stat.Name = "ElfStats"
	
	local level = Instance.new("IntValue", Leaderstats)
	level.Name = "Level"
	level.Value = 1
	
	local presentsCompleted = Instance.new("IntValue", Leaderstats)
	presentsCompleted.Name = "Presents Completed"
	presentsCompleted.Value = 0
	
	local title = Instance.new("StringValue", Stat)
	title.Name = "Title"
	title.Value = "Trainee Elf"
	
	local money = Instance.new("IntValue", Stat)
	money.Name = "Money"
	money.Value = 0
	
	local Data = DataStore:GetAsync(player.UserId)
	if Data then
		level.Value = Data.level
		presentsCompleted.Value = Data.presents
		title.Value = Data.title
		money.Value = Data.money
	end
	
	local gui = game.ServerStorage.RankGui
	player.CharacterAdded:Connect(function(character)
		local clone = gui:Clone()
		clone.TextLabel.Text = title.Value
		clone.Parent = character:WaitForChild("Head")
	end)
end)