Move character in direction they are looking?

I am relatively new to CFrames and am looking into using them. To elaborate on my question, I am looking to move the character in the direction that they are facing, so if they look up, they move up etc. If CFrames are not the way to go, could you point me in the right direction?

Is there a way to get the direction they are facing? And is there a way to move the character model, relative to its own position?

Thank you, your help is much appreciated!